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The making of...

Hug & Hum

Hug & Hum is a Belgian alpaca knitwear label. All our sweaters, cardigans, scarves and accessories are designed in Belgium and  ethically handmade in Peru from 100% eco baby alpaca, a warm, soft, sustainable and natural fibre.

We only  work with undyed or botanically dyed yarns. That’s why our collection has a soft, cosy feel and a timeless look.

100% pure baby alpaca is a natural fibre

that is highly prized for its exceptional softness, warmth and hypoallergenic properties. It is considered one of the most luxurious and sought-after natural fibers in the world.

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