The making of...

Hug & Hum

Hug & Hum is a Belgian alpaca knitwear label. All our sweaters, cardigans, scarves and accessories are designed in Belgium and  ethically handmade in Peru from 100% eco baby alpaca, a warm, soft, sustainable and natural fibre.

We only  work with undyed or botanically dyed yarns. That’s why our collection has a soft, cosy feel and a timeless look.

100% pure baby alpaca is a natural fibre

• that is warmer than sheep's wool,
stronger than mohair
• and just as soft as cashmere,
• but with less chance of pilling.
• is hypo-allergenic
• and does not itch!!!
• is one of the most sustainable natural fibres in the world

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